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Maria’s intro: The visitors who have been reading this blog over the past few months, by…
Articles
Global business networking and the hidden dangers of LinkedIn
1. Ethical concerns as a small (unverified) business owner LinkedIn - “the world’s largest professional network”,…
Buyer personas: an introduction to psychographic segmentation
What really decides consumers to buy or not to buy is the content of your…
#AskMudita Current topic: Main cultural differences between Latin- and North America
Dear readers, This is an example of the messages I occasionally receive through the online form: “Dear…
Reasons why market research matters in cross cultural advertising
I don't know the rules of grammar. If you're trying to persuade people to do…
II/II. National culture, international business strategy and common misunderstandings between the East and the West
It's dreadful what little things lead people to misunderstand each other. - L.M. Montgomery - In the…
I/II. Social connections, harmony, consensus: Confucian beliefs and business culture in China, Japan and Korea
Fundamentally, Japanese culture is based on rice farming. Rice farming requires a lot of water,…
"Giving and losing "face": honour, social reputation and networking in Asian countries"
People will never forget how you made them feel. - Maya Angelou - While Maya Angelou’s quote…
II/II: "Why do we work so hard?”: Introduction to guilt- and shame cultures
A man must not be without shame, for the shame of being without shame is…
I/II: "Why do we work so hard?” Motivation and reward across different cultures
The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third,…
"Where do babies come from?”: a tale of misunderstandings and corporate negligence
In a previous article we’ve discussed about ethnocentrism - “ technical name for this view…
A seat at the African-American table: how social eating connects a community
Article written by Tiffani Rozier: The dining table is a sacred space within the African American…
Food, values and entrepreneurship in diaspora communities
How a people eats is one of the most powerful ways they have to express,…
Power dynamics in the workplace and the hidden costs of fearful communication
In her book “Controlling Other People: The impact of power in stereotyping”, researcher Susan Fiske…
Cheap burgers are no laughing matter: McD's and the impact of cultural differences in outsourced marketing campaigns
In two previous posts - "Global Sales and The Customer Journey: The Effect of Cultural…
Consumer segmentation: the influence of cultural factors on purchasing behaviour
Authors Thomas Petit and Alan Zakon once observed that "Advertising must be compatible with the…
Space planning: a cultural matter
According to anthropologist E.T. Hall, proxemics is "the spatial dimension of non verbal behavior", the…
Global Sales and the Customer Journey: the effect of cultural values on individual choices
Are individual choices truly “individual” and an indication of our own personal preference? In a study…
Time Management challenges in the global workplace
You're on a business trip to meet with some client. The meeting is delayed. Finally…
Marketing Relativism: Glocalized Tea vs Globalized Coffee
The hallmarks of a potentially successful copywriter include: obsessive curiosity about products, people and advertising.…
Total Quality Management and its challenges in the global workplace
It is a mistake to assume that if everybody does his job, it will be…
Context: High-and Low-Context Cultures
The frame, the definition, is a type of context. And context, as we said before, determines…
How cultural awareness – or lack thereof – can make or break your global project
How many of us can genuinely claim to be aware of the main cultural differences…