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II/II. National culture, international business strategy and common misunderstandings between the East and the West

“It's dreadful what little things lead people to misunderstand each other.” - L.M. Montgomery - In the previous article we’ve briefly explored the theory behind social connections, harmony, consensus in the Confucian-Asian cluster: relationships founded on the principles of Confucianism tend to be characterised by continuity and reciprocation, hierarchy and preservation…

Category : Articles   15-01-2020   by Maria Antonietta Marino