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Reasons why market research matters in cross cultural advertising

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language. -David Ogilvy - David Mackenzie Ogilvy, the British entrepreneur often regarded as “the Father of Advertising”, the man who former chairman and chief executive…

Category : Articles 20-01-2020 by Maria Antonietta Marino

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