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Gift Giving Etiquette in the Confucian-Asia cluster: the luxury fruit culture

The manner of giving is worth more than the gift. - Pierre Corneille, Le Menteur - *** In a previous article we’ve discussed about the importance of guanxi in Chinese business: as explained by the author (Calipe Chong), guanxi - that literally translates as “relationships” - is to be intended as the “mechanism that provides…

Category : Articles   22-07-2020   by Maria Antonietta Marino

II/II. National culture, international business strategy and common misunderstandings between the East and the West

“It's dreadful what little things lead people to misunderstand each other.” - L.M. Montgomery - In the previous article we’ve briefly explored the theory behind social connections, harmony, consensus in the Confucian-Asian cluster: relationships founded on the principles of Confucianism tend to be characterised by continuity and reciprocation, hierarchy and preservation…

Category : Articles   15-01-2020   by Maria Antonietta Marino