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The manner of giving is worth more than the gift. - Pierre Corneille, Le Menteur - *** In a previous…
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Introducing Mudita Consultancy new features
Those of you who have come to know Mudita well will know that community and…
Crisis Management and the influence of cultural diversity on national responses to emergencies: an East v West comparison
Individuality and freedom are undoubtedly the greatest achievements of modern culture. . . . But…
II/II Virtual Teams: the implications of socio-emotional distance
“Every once in a while, people need to be in the presence of things that…
I/II - Virtual Teams: space management across different cultures
Distance has the same effect on the mind as on the eye - Samuel Johnson, The History…
Global leadership and the differences between Indian and American culture
“The single biggest problem in communication is the illusion that it has taken place.” - George…
Filipino business ethics and the importance of cultural compatibility in outsourcing
Naim-imbág ti matáy ta malipátanen ngem ti agbiág a maibabaín; (“It's better to be dead and…
Ethnocentrism, the biggest threat to global organizations
If anyone, no matter who, were given the opportunity of choosing from amongst all the…
Global business and the reasons why we need to talk about race in the workplace
Maria’s intro: Dear readers, Those who’ve visited the blog in the past few days might have noticed…
Social and business connections in China: an insider’s perspective on guanxi
Maria’s intro: The visitors who have been reading this blog over the past few months, by…
Global business networking and the hidden dangers of LinkedIn
1. Ethical concerns as a small (unverified) business owner LinkedIn - “the world’s largest professional network”,…
I/II: Buyer personas: an introduction to psychographic segmentation
What really decides consumers to buy or not to buy is the content of your…
#AskMudita Current topic: Main cultural differences between Latin- and North America
Dear readers, This is an example of the messages I occasionally receive through the online form: “Dear…
Reasons why market research matters in cross cultural advertising
I don't know the rules of grammar. If you're trying to persuade people to do…
II/II. National culture, international business strategy and common misunderstandings between the East and the West
“It's dreadful what little things lead people to misunderstand each other.” - L.M. Montgomery - In…
I/II. Social connections, harmony, consensus: Confucian beliefs and business culture in China, Japan and Korea
Fundamentally, Japanese culture is based on rice farming. Rice farming requires a lot of water,…
"Giving and losing "face": honour, social reputation and networking in Asian countries"
people will never forget how you made them feel. - Maya Angelou - While Maya Angelou’s quote…
II/II: "Why do we work so hard?”: Introduction to guilt- and shame cultures
“A man must not be without shame, for the shame of being without shame is…
I/II: "Why do we work so hard?” Motivation and reward across different cultures
"The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third,…
"Where do babies come from?”: a tale of misunderstandings and corporate negligence
In a previous article we’ve discussed about ethnocentrism - “ technical name for this view…
A seat at the African-American table: how social eating connects a community
Article written by Tiffani Rozier: The dining table is a sacred space within the African American…
Food, values and entrepreneurship in diaspora communities
"How a people eats is one of the most powerful ways they have to express,…
Power dynamics in the workplace and the hidden costs of fearful communication
In her book “Controlling Other People: The impact of power in stereotyping”, researcher Susan Fiske…
Cheap burgers are no laughing matter: McD's and the impact of cultural differences in outsourced marketing campaigns
According to Statista , in 2018, the global outsourcing market amounted to 85.6 billion U.S.…
Consumer segmentation: the influence of cultural factors on purchasing behaviour
Authors Thomas Petit and Alan Zakon once observed that "Advertising must be compatible with the…
Space planning: a cultural matter
According to anthropologist E.T. Hall, proxemics is "the spatial dimension of non verbal behavior",the study…
Global Sales and the Customer Journey: the effect of cultural values on individual choices
Note: article originally written for BDD, Biz Development Dynamics Are individual choices truly “individual” and an…
Time Management challenges in the global workplace
You're on a business trip to meet with some client. The meeting is delayed. Finally…
Glocalised Tea or Globalised Coffee?
In a previous articlewe’ve discussed about an advertising campaign that contributed to the expansion of…
Total Quality Management and its challenges in the global workplace
“It is a mistake to assume that if everybody does his job, it will be…