Consumer segmentation: the influence of cultural factors on purchasing behaviour

Authors Thomas Petit and Alan Zakon once observed that "Advertising must be compatible with the…

Space planning: a cultural matter

According to anthropologist E.T. Hall, proxemics is "the spatial dimension of non verbal behavior",the study…

Global Sales and the Customer Journey: the effect of cultural values on individual choices

Note: article originally written for BDD, Biz Development Dynamics   Are individual choices truly “individual” and an…

Time Management challenges in the global workplace

You're on a business trip to meet with some client. The meeting is delayed. Finally…

Marketing Relativism: Glocalized Tea vs Globalized Coffee

"The hallmarks of a potentially successful copywriter include: obsessive curiosity about products, people and advertising.…

Context: High-and Low-Context Cultures

“The frame, the definition, is a type of  context. And context, as we said before, determines…

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