Space planning: a cultural matter

According to anthropologist E.T. Hall, proxemics is "the spatial dimension of non verbal behavior",the study…

Global Sales and the Customer Journey: the effect of cultural values on individual choices

Note: article originally written for BDD, Biz Development Dynamics   Are individual choices truly “individual” and an…

Time Management challenges in the global workplace

You're on a business trip to meet with some client. The meeting is delayed. Finally…

Glocalised Tea or Globalised Coffee?

In a previous articlewe’ve discussed about an advertising campaign that contributed to the expansion of…

How cultural misunderstandings can hurt your business

In 2003 Mrs Wang Hui, a Unilever (owner of the Lipton brand) employee interviewed by…

Context: High-and Low-Context Cultures

“The frame, the definition, is a type of  context. And context, as we said before, determines…

Mudita's Newsletter

Subscribe to our newsletter and stay updated on the latest developments and news!