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Challenges in cross cultural marketing and advertising

Understanding languages and other cultures builds bridges. It is the fastest way to bring the world closer together and to Truth. Through understanding, people will be able to see their similarities before differences. - Suzy Kassem -   "The world’s worst advertising gaffe": a cross-cultural perspective on the "D&G Loves China" campaign.   In two…

Category : Articles   15-11-2020   by Maria Antonietta Marino

Narcissism and competitive communication in individualistic cultures

"When the healthy pursuit of self-interest and self-realization turns into self-absorption, other people can lose their intrinsic value in our eyes and become mere means to the fulfilment of our needs and desires." - P.M. Forni, The Civility Solution: What to Do When People Are Rude- *** Conversational Narcissism, described by sociologist Charles Derber…

Category : Articles   04-11-2020   by Maria Antonietta Marino

The Sub-Saharan Africa Cluster

If everyone helps to hold up the sky, then one person does not become tired. - Askhari Johnson Hodari, Lifelines: The Black Book of Proverbs - The Sub-Saharan Africa cluster - that, according to the Globe Project, includes Namibia, Nigeria, Zambia, Zimbabwe, and South Africa (Black population. White population considered as part…

Expressions of power and status in non-verbal communication

You can't possibly have a reasonable expectation of privacy at your income level.  - Gregory Scott Katsoulis, All Rights Reserved - *** As highlighted in the latest issue of Mudita’s newsletter, both chronemics - the study of the use of time in non-verbal communication - and proxemics - the study of human use of space and the effects…

Category : Articles   26-10-2020   by Maria Antonietta Marino

Global Leadership and Time Management Skills

Everyone talks about building a relationship with your customer. I think you build one with your employees first. - Angela Ahrendts -  *** The findings of studies conducted over the years suggest that cultural diversity and the misunderstandings that often arise as a result of different temporal perspectives have an impact on staff retention: workers will either…

Category : Articles   29-09-2020   by Maria Antonietta Marino

II/II: Buyer Personas and the role of lifestyle, values, and beliefs in market segmentation

If I have a handful of silver it is because I work and my wife works, and we do not, as some do, sit idling over a gambling table or gossiping on doorsteps never swept, letting the fields grow to weeds and our children go half-fed! - Pearl S. Buck…

Category : Articles   03-09-2020   by Maria Antonietta Marino

The Germanic Europe Cluster

I remember learning German - so beautiful, so strange - at school in Australia on the other side of the earth. I liked the sticklebrick nature of it, building long supple words by putting short ones together. Things could be brought into being that had no name in English -…

Crisis Management and the influence of cultural diversity on national responses to emergencies: an East v West comparison

  Individuality and freedom are undoubtedly the greatest achievements of modern culture. . . . But we have fallen into the trap of individualism . . . and have lost sight of the relationships between the individual and the social system, between freedom and responsibility. . . . Our young adults—even…

Category : Articles   14-05-2020   by Maria Antonietta Marino

II/II Virtual Teams: the implications of socio-emotional distance

Every once in a while, people need to be in the presence of things that are really far away.   - Ian Frazier - *** Dear readers, While in the previous article we’vetalked about proxemics, territoriality, and contact to introduce the topic ofspace management across different cultures, this week we’re going toexplore some of thefactors…

Category : Articles   23-04-2020   by Maria Antonietta Marino

I/II - Virtual Teams: space management across different cultures

Distance has the same effect on the mind as on the eye - Samuel Johnson, The History of Rasselas, Prince of Abissinia *** The recent Coronavirus outbreak compelled the majority of organizations around the world to roll out mandatory remote working for their staff: while some employees are not new to remote working, for…

Category : Articles   30-03-2020   by Maria Antonietta Marino

Global leadership and the differences between Indian and American culture

The single biggest problem in communication is the illusion that it has taken place. - George Bernard Shaw - ***   Dear readers, in a previous article about the importance of cultural compatibility in outsourcing it’s been highlighted that the top locations for outsourcing deals are either Asian (Confucian Asia/Southern Asia) or Latin American countries,…

Category : Articles   18-03-2020   by Maria Antonietta Marino

The Southern Asia cluster

India lives in several centuries at the same time. - Arundhati Roy, Power Politics - After the Anglo- and the Confucian-Asia cluster, this series about effective global leadership continues with the Southern-Asia cluster. - How important is hierarchy in Indian business culture? - What does the Filipino concept of “Pakisisama” (a term that comes from…

Global Leadership, an introduction to culture clusters

Dear readers,   Those of you who’ve been following this blog for the past few months might be already familiar with Hofstede’s framework and with the concept of cultural dimensions (infographics available here): let me now introduce you to Project GLOBE (Global Leadership and Organizational Behavior Effectiveness Research), a study about Leadership…

Social and business connections in China: an insider’s perspective on guanxi

Maria’s intro:   The visitors who have been reading this blog over the past few months, by now might have a good understanding of what makes the “Eastern” and the “Western” approaches to business so different from each other. One of those factors - perhaps the most important one - is the concept…

Category : Articles   06-02-2020   by Calipe Chong

#AskMudita Current topic: Main cultural differences between Latin- and North America

Dear readers, This is an example of the messages I occasionally receive through the online form:   “Dear Sir/Madam, I am writing to ask if you could please point me in the right direction. I am South American and have a hard time understanding certain personality traits Americans have, especially in the workplace.…

Category : Articles   23-01-2020   by Maria Antonietta Marino

"Giving and losing "face": honour, social reputation and networking in Asian countries"

people will never forget how you made them feel. - Maya Angelou - While Maya Angelou’s quote is universal and likely to resonate with most people regardless of their cultural background, interactions between Westerners and members of Asian cultures may be negatively affected by the poor understanding of “face”, a concept relevant…

Category : Articles   27-12-2019   by Maria Antonietta Marino

II/II: "Why do we work so hard?”: Introduction to guilt- and shame cultures

A man must not be without shame, for the shame of being without shame is shamelessness indeed. - Mencius - There is a luxury in self-reproach. When we blame ourselves, we feel that no one else has a right to blame us. It is the confession, not the priest, that gives us…

Category : Articles   16-12-2019   by Maria Antonietta Marino

I/II: "Why do we work so hard?” Motivation and reward across different cultures

The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense    Thomas A. Edison   Why do we work hard? What are the driving forces behind someone’s strong work ethic, and what would be an effective reward system for a multi-national workforce?   Motivation, the process that initiates and…

Category : Articles   09-12-2019   by Maria Antonietta Marino

Masculinity-Femininity (Tough-Tender)

I have an extremely strong, masculine mind and a feminine sensibility level, which is kind of an unusual combination. Both men and women tell me things and I can relate on two levels simultaneously - Truman Capote -   According to Hofstede’s definitions, masculinity is “a preference in society for achievement, heroism, assertiveness…

Space planning: a cultural matter

According to anthropologist E.T. Hall, proxemics is "the spatial dimension of non verbal behavior",the study of man's perception and use of space : social research suggests that people fromdifferent cultural backgrounds do not share the same preferences in relation to spacemanagement, and that what may appear as "normal" behaviour to…

Category : Articles   07-08-2019   by Maria Antonietta Marino

Individualism-Collectivism

Why should people in one part of the globe have developed collectivist cultures, while others went individualist? The key is how culture is shaped by the way people traditionally made a living, which in turn is shaped by ecology. In East Asia it' s all about rice. Rice requires massive…

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