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Shame, honor, and two different flavors of collectivism

"Some things you must always be unable to bear. Some things you must never stop refusing to bear. Injustice and outrage and dishonor and shame. No matter how young you are or how old you have got. Not for kudos and not for cash: your picture in the paper nor…

Category : Articles   17-02-2021   by Maria Antonietta Marino

Forgiveness In Individualistic and Collectivist Cultures

Do not be concerned with the faults of other persons. Do not see others' faults with a hateful mind. There is an old saying that if you stop seeing others' faults, then naturally seniors and venerated and juniors are revered. Do not imitate others' faults; just cultivate virtue. Buddha prohibited…

Category : Articles   09-02-2021   by Maria Antonietta Marino

Challenges and misconceptions in intercultural negotiations

Where two principles really do meet which cannot be reconciled with one another, then each man declares the other a fool and a heretic. - Ludwig Wittgenstein, On Certainty - *** Negotiation, “an interaction and process between entities who compromise to agree on matters of mutual interest, while optimizing their individual utilities”, has…

Category : Articles   11-01-2021   by Maria Antonietta Marino

Cultural variations in responses to workplace incivility

Bıçak yarası geçer, dil yarası geçmez (Words cut deeper than swords) - Turkish Proverb - *** With regard to the ethnic/cultural group you belong to (for example: Anglo-American, Asian-American, upper-class Croatian, rural Thais, etc.), how would you choose to answer the following questions?   1. The concept of 'family' includes: - parents, spouse, and children; - all extended…

Category : Articles   04-01-2021   by Maria Antonietta Marino

Challenges in cross cultural marketing and advertising

Understanding languages and other cultures builds bridges. It is the fastest way to bring the world closer together and to Truth. Through understanding, people will be able to see their similarities before differences. - Suzy Kassem - *** "The world’s worst advertising gaffe": a cross-cultural perspective on the "D&G Loves China" campaign.   In two…

Category : Articles   15-11-2020   by Maria Antonietta Marino

Narcissism and competitive communication in individualistic cultures

"When the healthy pursuit of self-interest and self-realization turns into self-absorption, other people can lose their intrinsic value in our eyes and become mere means to the fulfilment of our needs and desires." - P.M. Forni, The Civility Solution: What to Do When People Are Rude- *** Conversational Narcissism, described by sociologist Charles Derber…

Category : Articles   04-11-2020   by Maria Antonietta Marino

The Middle East Cluster

This Proto-Indo-European term ghosti referred to a kind of unspoken etiquette, a notion that on seeing strangers on the horizon, rather than choose to fell them with spears or sling-shots, instead we should take the risk of welcoming them across our threshold – on the chance that they might bring…

II/II: Buyer Personas and the role of lifestyle, values, and beliefs in market segmentation

If I have a handful of silver it is because I work and my wife works, and we do not, as some do, sit idling over a gambling table or gossiping on doorsteps never swept, letting the fields grow to weeds and our children go half-fed! - Pearl S. Buck…

Category : Articles   03-09-2020   by Maria Antonietta Marino

Crisis Management and the influence of cultural diversity on national responses to emergencies: an East v West comparison

  Individuality and freedom are undoubtedly the greatest achievements of modern culture. . . . But we have fallen into the trap of individualism . . . and have lost sight of the relationships between the individual and the social system, between freedom and responsibility. . . . Our young adults—even…

Category : Articles   14-05-2020   by Maria Antonietta Marino

The Latin America Cluster

Yes, Latinos dream more. When you live in poverty, when your president is imposed upon you, when they kill someone and no one gets indicted, and when only a few get rich, of course you dream more. It's no coincidence that magic realism happens in Latin America, because for us…

Filipino business ethics and the importance of cultural compatibility in outsourcing

Naim-imbág ti matáy ta malipátanen ngem ti agbiág a maibabaín; (“It's better to be dead and forgotten than to live in shame”)   - Tagalog proverb -   ***   To quote Andrew Quartly, British outsourcing consultant with specialism in Sales and Marketing based in the Philippines, “Outsourcing is an attractive option to all businesses small and…

Category : Articles   09-03-2020   by Maria Antonietta Marino

The Southern Asia cluster

India lives in several centuries at the same time. - Arundhati Roy, Power Politics - After the Anglo- and the Confucian-Asia cluster, this series about effective global leadership continues with the Southern-Asia cluster. - How important is hierarchy in Indian business culture? - What does the Filipino concept of “Pakisisama” (a term that comes from…

The Confucian-Asia cluster

The superior man is modest in his speech, but exceeds in his actions. - Confucius - The shame-based Confucian-Asia cluster - that includes China, Japan, South Korea, Hong Kong, Singapore and Taiwan - is home to high-context,polychronic cultures, that prefer an indirect communication style (context is more important than words) and that see time as…

Global Leadership, an introduction to culture clusters

Dear readers,   Those of you who’ve been following this blog for the past few months might be already familiar with Hofstede’s framework and with the concept of cultural dimensions (infographics available here): let me now introduce you to Project GLOBE (Global Leadership and Organizational Behavior Effectiveness Research), a study about Leadership…

II/II. National culture, international business strategy and common misunderstandings between the East and the West

It's dreadful what little things lead people to misunderstand each other. - L.M. Montgomery - In the previous article we’ve briefly explored the theory behind social connections, harmony, consensus in the Confucian-Asian cluster: relationships founded on the principles of Confucianism tend to be characterised by continuity and reciprocation, hierarchy and preservation of…

Category : Articles   15-01-2020   by Maria Antonietta Marino

"Giving and losing "face": honour, social reputation and networking in Asian countries"

people will never forget how you made them feel. - Maya Angelou - While Maya Angelou’s quote is universal and likely to resonate with most people regardless of their cultural background, interactions between Westerners and members of Asian cultures may be negatively affected by the poor understanding of “face”, a concept relevant…

Category : Articles   27-12-2019   by Maria Antonietta Marino

Individualism-Collectivism

Why should people in one part of the globe have developed collectivist cultures, while others went individualist? The key is how culture is shaped by the way people traditionally made a living, which in turn is shaped by ecology. In East Asia it' s all about rice. Rice requires massive…

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