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35 search results: intercultural
Business culture in the Germanic Europe cluster
The Germanic Europe cluster includes Germany, Austria, the Netherlands, and German speaking Switzerland (French and Italian speaking Switzerland are part of the Latin Europe cluster). Germanic societies are defined by: a low-context communication style; a monochronic approach to time management individualistic traits a doing orientation (Germanic cultures value productivity, efficiency, high-performance and competitiveness); a dislike for…
Category : Business culture around the world 19-10-2022 by Maria Antonietta Marino
Business culture in the Latin Europe cluster
The Latin Europe cluster includes France, Israel (considered by the Globe Project as part of this cluster because it was founded by Jewish people who migrated from Latin Europe to Eastern Europe to escape religious repression, but maintained their ties to Latin Europe over the centuries), Italy, Portugal, Spain, Switzerland…
Category : Business culture around the world 18-10-2022 by Maria Antonietta Marino
Cultural intelligence and intercultural sensitivity: the key elements of expatriate success
In a workplace scenario, cross-cultural competence can be defined as the ability to function effectively in a multicultural setting: a “culturally competent” employee is expected to be able to interact and communicate with people coming from different cultural backgrounds, and to understand (and contextualize) the impact of culture on their…
Category : Articles 11-05-2021 by Maria Antonietta Marino
The Concepts of Happiness and Well-being Across Cultures
"Happiness is dependent on unhappiness, while unhappiness is hidden in happiness." - Chinese proverb - *** What ideas, thoughts, and feelings do you associate with the word "happiness"? Have you ever considered the possibility that the definition of happiness might depend on one's cultural background? Today we're going back to the topic of individualistic…
Category : Articles 04-03-2021 by Maria Antonietta Marino
Shame, honor, and two different flavors of collectivism
"Some things you must always be unable to bear. Some things you must never stop refusing to bear. Injustice and outrage and dishonor and shame. No matter how young you are or how old you have got. Not for kudos and not for cash: your picture in the paper nor…
Category : Articles 17-02-2021 by Maria Antonietta Marino
Forgiveness In Individualistic and Collectivist Cultures
Do not be concerned with the faults of other persons. Do not see others' faults with a hateful mind. There is an old saying that if you stop seeing others' faults, then naturally seniors and venerated and juniors are revered. Do not imitate others' faults; just cultivate virtue. Buddha prohibited…
Category : Articles 09-02-2021 by Maria Antonietta Marino
Leadership styles across cultures, an overview
Go to the people. Live with them. Learn from them. Love them. Start with what they know. Build with what they have. But with the best leaders, when the work is done, the task accomplished, the people will say 'We have done this ourselves'. - Lao Tzu - *** In last week’s article…
Category : Articles 26-01-2021 by Maria Antonietta Marino
West meets East: the impact of organizational culture on outsourcing projects
As soon as we start putting our thoughts into words and sentences everything gets distorted, language is just no damn good—I use it because I have to, but I don’t put any trust in it. We never understand each other - Marcel Duchamp - *** An article published by Software Mind indicates India…
Challenges and misconceptions in intercultural negotiations
Where two principles really do meet which cannot be reconciled with one another, then each man declares the other a fool and a heretic. - Ludwig Wittgenstein, On Certainty - *** Negotiation, “an interaction and process between entities who compromise to agree on matters of mutual interest, while optimizing their individual utilities”, has…
Category : Articles 11-01-2021 by Maria Antonietta Marino
Challenges in cross cultural marketing and advertising
Understanding languages and other cultures builds bridges. It is the fastest way to bring the world closer together and to Truth. Through understanding, people will be able to see their similarities before differences. - Suzy Kassem - *** "The world’s worst advertising gaffe": a cross-cultural perspective on the "D&G Loves China" campaign. In two…
Category : Articles 15-11-2020 by Maria Antonietta Marino
Language, Thought, and Reality - 4th Issue
Language is the most massive and inclusive art we know, a mountainous and anonymous work of unconscious generations. - Edward Sapir - *** Dear Reader, Please allow me to start this fourth issue of "Oddities & Curiosities" with a huge THANK YOU. Since October, when the 3rd issue landed in your inboxes, several exciting milestones have been…
Category : Mudita's digest 03-12-2020 by Maria Antonietta Marino
Narcissism and competitive communication in individualistic cultures
"When the healthy pursuit of self-interest and self-realization turns into self-absorption, other people can lose their intrinsic value in our eyes and become mere means to the fulfilment of our needs and desires." - P.M. Forni, The Civility Solution: What to Do When People Are Rude- *** Conversational Narcissism, described by sociologist Charles Derber…
Category : Articles 04-11-2020 by Maria Antonietta Marino
The Sub-Saharan Africa Cluster
If everyone helps to hold up the sky, then one person does not become tired. - Askhari Johnson Hodari, Lifelines: The Black Book of Proverbs - The Sub-Saharan Africa cluster - that, according to the Globe Project, includes Namibia, Nigeria, Zambia, Zimbabwe, and South Africa (Black population. White population considered as part…
Category : Introductions to culture clusters 02-11-2020 by Maria Antonietta Marino
The Middle East Cluster
This Proto-Indo-European term ghosti referred to a kind of unspoken etiquette, a notion that on seeing strangers on the horizon, rather than choose to fell them with spears or sling-shots, instead we should take the risk of welcoming them across our threshold – on the chance that they might bring…
Category : Introductions to culture clusters 21-10-2020 by Maria Antonietta Marino
Global Leadership and Time Management Skills
Everyone talks about building a relationship with your customer. I think you build one with your employees first. - Angela Ahrendts - *** The findings of studies conducted over the years suggest that cultural diversity and the misunderstandings that often arise as a result of different temporal perspectives have an impact on staff retention: workers will either…
Category : Articles 29-09-2020 by Maria Antonietta Marino
ACAMS DUBLIN - Cross-cultural communication, the costly risk of misunderstandings
The single biggest problem in communication is the illusion that it has taken place. - George Bernard Shaw - *** One of the main characteristics of intercultural communication is that it usually takes place between "strangers": people born and raised in different environments, accustomed to often divergent sets of values and beliefs, which…
Category : Articles 25-09-2020 by Maria Antonietta Marino
Oddities and Curiosities - 1st Issue
"Great ideas have the power to shift perception to create value where it didn’t exist before." - Alan Philips - *** Dear Reader, Thank you wholeheartedly for subscribing to Mudita's School, and welcome to the first issue of "Oddities & Curiosities", our "no-frills", irregular newsletter. As some of you may already know, Mudita Consultancy is…
Category : Mudita's digest 20-09-2020 by Maria Antonietta Marino
Buyer Personas and the role of lifestyle, values, and beliefs in market segmentation
If I have a handful of silver it is because I work and my wife works, and we do not, as some do, sit idling over a gambling table or gossiping on doorsteps never swept, letting the fields grow to weeds and our children go half-fed! - Pearl S. Buck…
Category : Articles 03-09-2020 by Maria Antonietta Marino
The Latin Europe Cluster
I had forgotten how gently time passes in Paris. As lively as the city is, there's a stillness to it, a peace that lures you in. In Paris, with a glass of wine in your hand, you can just be. - Kristin Hannah, The Nightingale - *** The Latin Europe cluster includes France, Israel (considered…
Category : Introductions to culture clusters 01-09-2020 by Maria Antonietta Marino
The importance of context in the communication process
Dear Reader, As you may have noticed, Mudita has recently launched its first course (available here): going forward, I will share here on the blog snippets of the courses that are currently on offer or due to launch soon. Here’s a short preview of the course on Intercultural Communication: hope you’ll…
Category : Articles 25-08-2020 by Maria Antonietta Marino
The Germanic Europe Cluster
I remember learning German - so beautiful, so strange - at school in Australia on the other side of the earth. I liked the sticklebrick nature of it, building long supple words by putting short ones together. Things could be brought into being that had no name in English -…
Category : Introductions to culture clusters 04-08-2020 by Maria Antonietta Marino
The Eastern Europe Cluster
But they could neither of them persuade me, for there is nothing dearer to a man than his own country and his parents, and however splendid a home he may have in a foreign country, if it be far from father or mother, he does not care about it. - Homer, The…
Category : Introductions to culture clusters 25-06-2020 by Maria Antonietta Marino
The Nordic Cluster
The Swedish system is best understood not in terms of socialism, but in terms of Rousseau, he continued: Rousseau was an extreme egalitarian and he really hated any kind of dependence --depending on other people destroyed your integrity, your authenticity-- therefore the ideal situation was one where every citizen was…
Category : Introductions to culture clusters 08-06-2020 by Maria Antonietta Marino
Global leadership and the differences between Indian and American culture
The single biggest problem in communication is the illusion that it has taken place. - George Bernard Shaw - *** Dear readers, in a previous article about the importance of cultural compatibility in outsourcing it’s been highlighted that the top locations for outsourcing deals are either Asian (Confucian Asia/Southern Asia) or Latin American countries,…
Category : Articles 18-03-2020 by Maria Antonietta Marino
The Latin America Cluster
Yes, Latinos dream more. When you live in poverty, when your president is imposed upon you, when they kill someone and no one gets indicted, and when only a few get rich, of course you dream more. It's no coincidence that magic realism happens in Latin America, because for us…
Category : Introductions to culture clusters 12-03-2020 by Maria Antonietta Marino
The Southern Asia cluster
India lives in several centuries at the same time. - Arundhati Roy, Power Politics - After the Anglo- and the Confucian-Asia cluster, this series about effective global leadership continues with the Southern-Asia cluster. - How important is hierarchy in Indian business culture? - What does the Filipino concept of “Pakisisama” (a term that comes from…
Category : Introductions to culture clusters 04-03-2020 by Maria Antonietta Marino
Ethnocentrism, the biggest threat to global organizations
If anyone, no matter who, were given the opportunity of choosing from amongst all the nations in the world the set of beliefs which he thought best, he would inevitably—after careful considerations of their relative merits—choose that of his own country. Everyone without exception believes his own native customs, and…
Category : Articles 27-02-2020 by Maria Antonietta Marino
The Confucian-Asia cluster
The superior man is modest in his speech, but exceeds in his actions. - Confucius - The shame-based Confucian-Asia cluster - that includes China, Japan, South Korea, Hong Kong, Singapore and Taiwan - is home to high-context, polychronic cultures, that prefer an indirect communication style (context is more important than words) and that see time as…
Category : Introductions to culture clusters 24-02-2020 by Maria Antonietta Marino
The Anglo Cluster
This is the story of America. Everybody's doing what they think they're supposed to do. - Jack Kerouac, On The Road - As anticipated in the previous article , the Globe Project - a study on cross-cultural leadership - groups the societal cultures object of the research into ten major culture clusters,…
Category : Introductions to culture clusters 20-02-2020 by Maria Antonietta Marino
II/II. National culture, international business strategy and common misunderstandings between the East and the West
It's dreadful what little things lead people to misunderstand each other. - L.M. Montgomery - In the previous article we’ve briefly explored the theory behind social connections, harmony, consensus in the Confucian-Asian cluster: relationships founded on the principles of Confucianism tend to be characterised by continuity and reciprocation, hierarchy and preservation of…
Category : Articles 15-01-2020 by Maria Antonietta Marino
Uncertainty Avoidance
You never know these days. Uninvited guests may force you to take an unplanned trip to an unknown destination; doesn’t hurt to be in your Sunday clothes. - Anurag Shourie - *** Uncertainty Avoidance, one of Hofstede’s cultural dimensions, is the degree to which members of a specific culture are comfortable with uncertainty and…
Category : Introductions to cultural dimensions 23-12-2019 by Maria Antonietta Marino
On biases, ethnocentrism and other relationship-damaging beliefs
"An American girl cleaned the room while her Thai roommate was having breakfast in the dormitory dining hall. When the roommate returned, she became upset, cried, and left the room. Later it became clear that the American girl had placed the Thai girl’s skirt on the pillow portion of the…
Category : Articles 25-11-2019 by Maria Antonietta Marino
Marketing Relativism: Glocalized Tea vs Globalized Coffee
The hallmarks of a potentially successful copywriter include: obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Commercials depend more on pictures than words. - David…
Category : Articles 16-07-2019 by Maria Antonietta Marino
Communication: High- and Low-Context Cultures
Always be careful, as they say, 'Text without context is usually pretext - Ted Mallory - In 1976, anthropologist E.T. Hall developed the iceberg analogy of culture: he theorized that if culture was an iceberg, some of its aspects (above the water line) would be visible and obvious to everyone, while most…
Category : Introductions to cultural dimensions 17-09-2019 by Maria Antonietta Marino
Individualism-Collectivism
Why should people in one part of the globe have developed collectivist cultures, while others went individualist? The key is how culture is shaped by the way people traditionally made a living, which in turn is shaped by ecology. In East Asia it' s all about rice. Rice requires massive…
Category : Introductions to cultural dimensions 10-09-2019 by Maria Antonietta Marino